As a lifelong lover of fashion and self-expression, I searched for clothing that truly reflected my values and interests. But most options available were limited to mass-produced t-shirts and hoodies with generic prints—lacking depth, meaning, and individuality. I wanted something different—something crafted from scratch, infused with my personality, and accessible at a reasonable price.

Everything changed when I began working with my mother, who runs a small design and production studio in Faridabad, India. With her guidance, I was able to transform my visions into reality—creating custom pieces that embodied my unique style. From a hand-embroidered button-down featuring delicate mushroom art to a Burning Man outfit blending the energy of LA with Indian craftsmanship, each piece became an extension of my identity. This experience sparked a vision: what if this level of personalization wasn't just for designers and manufacturers, but for everyone?

Determined to understand the world of garment production, I immersed myself in the supply chain industry I had worked in for years—traveling to cotton farms, textile mills, and large-scale factories. The focus everywhere was on efficiency, mass production, and economies of scale. While quality and standards were emphasized, the process felt mechanical—devoid of character, emotion, or artistry.

But as I traveled deeper into India, I uncovered a world that was entirely different. From Gujarat's rain-fed, chemical-free Kala Cotton to Bengal's intricate Kantha embroidery, each region carried a rich legacy of craftsmanship. Generational knowledge, love, and attention to detail were woven into every fabric. Wearing these textiles, I felt something I had never experienced before—a profound connection to nature, culture, and ultimately, to myself.

That was my Aha! moment. I had found my purpose in fashion: blending traditional craftsmanship with modern technology, radical self-expression with supply chain transparency, and my Eastern roots with my Western branches.

With this vision, my mother and I created Morni—a subscription-based platform that empowers individuals to bring their fashion ideas to life. By connecting people directly with artisans and production resources, we are redefining the way fashion is consumed—or rather, pro-sumed. Morni is more than just a brand; it's a movement toward mindful, meaningful, and deeply personal fashion.