LOCATION
Goa, India
ASAII
HOUSE HALLMARKS
Woman Owned | Hand-Painted Artistry | Natural Fabrics | Celebration of Narratives | Sustainable Practices
Beyond the mundane, Asaii invites you into a realm where each garment is a canvas waiting to narrate a personal tale. Nestled in the heart of Goa, Asaii emerges as an eco-friendly fashion label and design house hand painting stories one garment at a time.
With Shirts, Trousers & Shorts for all, we add to your wardrobe a timeless staple. Wear your story, our silhouettes work as your canvas. With cotton, linen and bamboo blends, our garments are light and breathable designed to last. Our chosen medium are vegan plant-based paints, sourced thoughtfully. Our inspirations, born from the simplicity of life, draws from every nook and cranny. The flair in Asaii comes from the stories we find.
We believe it’s the culmination of your memories that gives life to our products and at Asaii we’re keen listeners. Keen listeners for the anecdotes you’d reminisce with a close friend over tea, to the stories that shape the core of your personality, our designs draw inspiration from the everyday pleasures of life.
Working directly with you, going over iterations, our process allows us to get to know our wearer intimately. It’s amidst shared stories, communal experiences and play that our brand’s essence thrives.
Begin your Asaii experience by selecting a silhouette that resonates with you. Choose from the available colors and sizes to find the perfect match for your story. Once you've selected your silhouette, elevate it into a personal masterpiece by clicking on the 'Paint my Piece' button. This is where the magic begins. You'll be prompted to upload your own artwork or share your ideas in text. Be it a memory, a dream, or a piece of your soul, we're here to listen and to paint.
