Greenr and Morni: Weaving a Tapestry of Sustainable Culinary Fashion and Accessories
Greenr, a trailblazer in plant-based dining in India, partners with Morni to extend its commitment to sustainability beyond the kitchen. Known for exquisite food that's as appealing to the eye as it is beneficial for health, Greenr sought to infuse this dedication into every aspect of their brand - from chef attire to customer accessories.
Co-created a harmonious collection of chef jackets, aprons, and tote bags, all echoing Greenr’s ethos of sustainability and aesthetic appeal.
Enhanced Greenr’s brand environment, offering customers a tangible piece of the Greenr experience to take home.
The Vision
Greenr's ambition was to create a cohesive and sustainable brand experience. Greenr sought to embody its values not just in food but also in the attire of its chefs. The goal was clear: to create chef jackets and aprons that were sustainable, durable, and aesthetically aligned with Greenr’s brand identity.
Morni’s Approach
Deep Dive into Greenr’s Philosophy
Morni's team engaged closely with Greenr to ensure a shared vision and understanding of the brand’s values and aesthetic preferences.
Material Selection
Aprons: Chose a blend of hemp and organic cotton, known for its resilience, eco-friendliness, and comfort.
Chef Jackets: Opted for Organic cotton twill fabric, celebrated for its durability and suitability for professional kitchen environments.
Design and Embroidery
Developed two apron designs: a lighter shade with vibrant herbal and floral artwork, and a darker version with unique Midjourney AI-generated mushroom art.
Created chef jackets that complemented the aprons, ensuring a cohesive and professional look.
Production and Transparency
Morni provided regular updates through data, videos, and photos, detailing each step of the production process. This transparency allowed Greenr to stay fully informed about their garment production and share the garment creation journey with their audience.
